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the skillful brand marketer today needs to be able to use a variety of tools to create an impactful brand story for themselves and their brand.
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if you’ve been in the marketing industry since 2017, chances are you’ve heard about donald miller and the storybrand framework. widely considered to be the hottest trend in modern marketing, storybrand is a framework where customers come to view a business as the ‘guide’ on their quest to solve a problem — for which a
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